Go Pricing is a WordPress plugin that builds responsive pricing tables, comparison grids and team rosters without touching code. It ships as a visual editor with prebuilt templates, media embeds and per-table responsive controls, and it is aimed at freelancers, agencies and site owners who need more layout control than a free table block offers. The plugin is sold on CodeCanyon for $27, developed by Granth, and has accumulated 14,448 sales with a 4.42 out of 5 rating across 805 reviews.
What the plugin actually does well
The core workflow is a visual table editor rather than a shortcode builder with text fields. Columns and rows can be sorted, cloned and deleted by dragging inside the admin screen, and a live preview panel sits alongside the editor so changes appear as they are made. That matters for pricing tables specifically, because the difference between a readable plan grid and a cluttered one usually comes down to spacing and row order, not content. Being able to reorder rows and see the result immediately removes a lot of trial and error.
Layout control goes further than most table plugins. A single table can hold up to ten columns, and the header and footer sections accept an unlimited, independent number of rows. Column spacing, border radius, shadows, header shape (standard or circular) and colour combinations are all adjustable, and there is an equalisation system that keeps columns at matching heights even when the content inside them differs in length. For comparison tables where one plan has three feature lines and another has nine, that equalisation is the difference between a tidy grid and a ragged one.
Responsiveness is handled per table rather than globally. Breakpoints and the number of columns shown at each breakpoint can be configured individually, and the responsive behaviour can be switched off entirely. That last option is unusual and genuinely useful: teams working with a CSS framework such as Bootstrap, or with a theme that already handles table collapsing, often want the plugin to stay out of the way. The vendor states that responsivity can be adapted to an existing framework, and the per-table toggle is how that is achieved.
Media support is broader than the category norm. Cells can hold responsive images, HTML5 audio, embedded audio from SoundCloud, Mixcloud and Beatport, video from YouTube, Vimeo, Screenr, Dailymotion, Metacafe or HTML5 sources, Google Maps with custom pins, and arbitrary iframes. In practice this turns the plugin into a general-purpose content grid tool. A team page with headshots and video intros, or a product comparison with a demo video in the header, are both achievable without a second plugin.
Presentation options include 650 or more Google web fonts, roughly 1,900 to 2,000 vector icons drawn from Font Awesome, Icomoon, Linecon and Material Icons, and 39 column transition animations that can be assigned per column. There are more than 250 starter templates split between classic and clean styling. A price counter animation and CSS-based ribbons are also included. None of these are essential, but they reduce the amount of custom CSS a project needs.
Operationally, the plugin supports unlimited tables per site and multiple tables on a single page via shortcodes. The dashboard supports search, sorting, bulk cloning, bulk deletion, and export and import of table data, which is the practical route for staging-to-production moves or for backing up a set of tables before a redesign. Updates can be applied from inside WordPress once the purchase code is registered. Translation is supported through .mo and .po files, and layered PSDs for signs and pins are bundled in the download.
Where Go Pricing fits, and where it does not
The strongest fit is a service business or SaaS marketing site that needs a three-to-five column pricing grid with a feature comparison below it, and wants that grid to look deliberate rather than default. Agencies building client sites benefit from the export and import tools and from the template library, since a starting layout can be cloned and restyled quickly instead of built from scratch.
It also suits projects that need tables doing double duty. Membership sites comparing tiers, hosting companies listing plan specs, gyms and clinics publishing class or treatment schedules, and companies building team pages with photos and short video bios are all reasonable uses. The media embeds and the ten-column ceiling cover most of these cases.
Page builder users are a specific audience here. The plugin declares compatibility with Elementor, Elementor Pro and WPBakery Page Builder, so tables can be dropped into a builder layout as an element rather than pasted as a shortcode. Teams standardised on those builders will find the integration smoother than the shortcode route.
Where it is the wrong choice: sites that need tables generated dynamically from a database, a membership system or a WooCommerce product feed. This is a content-authoring tool, not a data-binding one. A business that changes prices weekly across dozens of products, or that needs a comparison table to update automatically when a plan changes in a CRM, will spend more time re-editing tables than the plugin saves. Similarly, anyone who wants a pure Gutenberg block experience should look elsewhere: the vendor explicitly lists the plugin as not Gutenberg-optimised, so the editor experience is the plugin’s own admin screen plus shortcodes.
Strengths and limitations
Strengths
- Per-table responsive settings, including the ability to disable responsiveness entirely for sites already handling it in CSS.
- Up to ten columns with independent, unlimited rows in both the body and footer sections, plus automatic column height equalisation.
- Media cells covering images, audio, video, maps and iframes, which extends the plugin beyond pricing into team and comparison layouts.
- Export and import of table data, which makes staging, migration and backup straightforward.
- Large template library (250+ layouts) and a deep font and icon set, reducing the need for custom styling.
- Declared compatibility with Elementor, Elementor Pro and WPBakery Page Builder.
- Translation-ready with .mo and .po files included.
Limitations
- No Gutenberg block. The vendor states the plugin is not Gutenberg-optimised, so block-based editing workflows are not supported natively.
- The last vendor update was 23 May 2023. The declared WordPress compatibility tops out at 5.8.x, and no tested-up-to value for current WordPress releases is provided, so buyers on recent versions should verify compatibility before committing.
- Tables are authored manually. There is no dynamic data source, no WooCommerce product binding and no API-driven content, so high-volume or frequently changing price data has to be maintained by hand.
- Browser support is declared down to Internet Explorer 9. That is a legacy commitment rather than a modern advantage, and it says nothing about how the plugin behaves against current browser engine changes.
- Some features are cosmetic and add weight to the page if overused. Thirty-nine column animations and a price counter are optional, but they are easy to switch on and hard to justify on a page where conversion matters more than motion.
How it compares with the alternatives
The realistic alternatives fall into three groups. The first is free table blocks and table plugins from the WordPress repository. Those cover a basic grid at no cost, but they generally stop short of per-table breakpoint control, column equalisation, media cells and export tools. For a single simple three-column pricing table, a free option is usually enough and the $27 is unnecessary.
The second group is page builder pricing-table widgets. Elementor Pro and WPBakery both ship pricing table elements, and if a site already runs one of those builders, the built-in widget is the path of least resistance. The trade-off is layout depth: builder widgets typically offer fewer columns, less control over row structure and a narrower set of media types. Go Pricing is the stronger option when the table itself is the centrepiece of the page rather than one section among many.
The third group is comparison-table plugins built specifically for feature matrices, often with dynamic data sources. Those win on automation and lose on visual control. Go Pricing sits closer to the design end of the spectrum: it is a styling and layout tool first, and it is priced accordingly at a one-off $27 with no subscription.
On the social proof side, 14,448 sales and an average of 4.42 from 805 ratings is a substantial sample for a CodeCanyon item. A rating in the low fours rather than the high fours usually reflects friction in specific areas rather than broad dissatisfaction, and the most likely sources here are the dated compatibility declarations and the absence of a Gutenberg block.
Frequently Asked Questions
Does Go Pricing work with the WordPress block editor?
No. The vendor lists the plugin as not Gutenberg-optimised, so tables are created in the plugin’s own admin interface and placed with shortcodes or page builder elements. Sites built entirely around the block editor will need to accept that workflow or choose a block-based alternative instead.
Can Go Pricing tables be used for something other than pricing?
Yes. The same editor builds comparison tables, team member grids and feature matrices, and the vendor names team viewer and compare tables as supported use cases. Media cells for images, audio, video and maps make it practical for rosters and product showcases as well as plan grids.
Is Go Pricing compatible with the current version of WordPress?
The vendor declares compatibility up to WordPress 5.8.x and does not state a tested-up-to version for later releases. The last update was 23 May 2023. Buyers running current WordPress versions should confirm compatibility with the developer before purchasing, since the vendor provides no explicit statement either way.
Can tables be moved between sites or restored from a backup?
Yes. The dashboard includes export and import functions for table data, which covers backups, staging-to-production moves and migrating a set of tables to a new installation. Bulk cloning and deletion are also available for managing multiple tables at once.
Verdict
Go Pricing is a sensible purchase for agencies, freelancers and site owners who need visually controlled pricing, comparison or team tables and are willing to work in the plugin’s own editor. The per-table responsive settings, ten-column ceiling, media support and export tools are the features that justify the $27, and the 14,448 sales with a 4.42 average rating suggest a product that has held up for a large number of buyers.
It is the wrong purchase for anyone who needs tables populated automatically from a database or store, for block-editor purists, and for projects where the table is a minor element that a page builder widget already handles adequately. The stale compatibility declarations and the 2023 update date are the two things worth checking before buying, particularly on a site running a recent WordPress release.